Over the years mobile network providers such as EE, O2 and Vodafone have grown from strength to strength.Millions of pounds of investment has resulted in better services and even faster data speeds, enabling us to not only call and text but also shop, read the news, watch live TV and send emails all whilst on the go. In fact today there are few things mobile phones cannot do.
Yet one thing still remains a fact, you will always find places in your network coverage that disappoints. That spot where you need to make a call but can’t get the signal. Or that time you need a good data speed to complete a transaction, but find yourself experiencing internet speeds mirroring the first internet enabled mobile phones.
The ubiquitous scenario of usable voice and data coverage wherever you are, is the pot of gold at the end of the rainbow, we believe it’s out there somewhere but we can never quite have it!
Or can you? The mobile industry have an improvement plan for the UK mobile service providers since 2014 with a target of providing 90% coverage for voice and texts by 2017. In addition all 4 operators have an additional target of 85% coverage for 2G, 3G and 4G of geographic areas by 2017*.
That’s a great step in the right direction however today, 2 years into this improvement plan, there are many of us that regale examples and frustrations that are contrary to these improvements. Let’s be fair to the Mobile Operators, poor or no signal strength at the user level is not always down to the Operators coverage. There are a myriad of reasons why a signal can’t be delivered to a device, from building construction, weather, trees and temperature.
The one thing about technology is that it’s always evolving and improving. How long until mobile network operators or Mobile Virtual Network Operator (MVNO) enable and or allow devices to search networks in country, picking the strongest connection for their location, no matter which Mobile Operator provides it?
With the ever improving quality of handsets year on year, there is no doubt a need for mobile network providers to “catch up” and facilitate more reliable communications in a move to the next level of Unified Communications. Let’s hope that one day EE’s former slogan ‘everything everywhere’ will have some truth behind it.
The solution for this may come sooner than you think… watch this space!
*Mobile Operators Association