There is no doubt we live in changing times with technology driving us forward at an unparalleled pace. Mobility is up there with the best in terms of its growth in user base, application development and smartphone take-up. Our daily lives are now inextricably linked to that smart device. We are advised, informed, controlled and entertained at the touch of a button, on the go.
The opportunity has arisen to reach out to your smartphone audience by engaging them with a business mobile app that enhances and improves their experience with their umbilical device as well as your brand.
App development is not new, we’ve seen Angry Birds on our phones for a number of years now, amongst many other gaming and entertainment apps. Then there are the apps that enhance our more mundane requirements such as employment and work apps and consumer apps that help us engage with our favourite stores, services and online interactions. You can guarantee that any well-known brand will have a business mobile app to compliment their business and many even have multiple apps to cover a range of services.
So why do we not see many smaller or mid-size organisations capitalise on this growth marketing opportunity?
Well its down to 3 common problems.
- Too expensive, when most business owners and marketing managers think about app or software development, they normally associate these services with high up-front costs. This is apparent in many online searches when researching app development costs.*
- Too complex, for many, the idea of being involved in mobile app development can be a daunting prospect, especially for those with no experience in coding or app design.
- Time-consuming, a common deterrent businesses have when thinking about app development is the time it takes to get your app to market and they are not wrong. Research from a survey of iOS, Android and HTML5 Developers found that on average it takes 18 weeks to get an app to market.
However, fear not, business mobile app development is more accessible than ever for SMEs with our new platform. Reduce the complexities and decrease the time to market all at an affordable price.
Packed full of the features your business needs to increase your brand engagement, connect your social channels and improve your customer experience all at your fingertips.
Here’s to the future of Small Businesses!
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